What is the DIY Hole? And why you should avoid it...
When you are starting out in business you have no choice but to do everything yourself.
And then what happens is you develop this really good set of skills around being really good at doing lots of things. You have to because you have no money and stuff needs doing.
But as you scale or as you start to think about growth, you simply can't continue to do everything yourself.
Now as a creative, or as a video producer that can mean you do your own shooting you do your own editing. You may be reluctant to hire an editor because you think “well that's margin I could keep for myself and I'm pretty good at it and I'm quick... “
There's a lot of tasks that you are currently doing that are not the highest and best use of your time.
And if you continue to do them, you'll get stuck in this DIY hole where you do everything yourself.
When you actually monitor how you spend your time It's incredible how much time you are spending doing those low-value tasks that could be delegated to allow you to spend your time on revenue generating or high-value activity.
If you are doing everything yourself, you'll end up in a hole and the problem with that is you'll never grow.
Business much like production is a team sport. There's only so far you can make it alone.
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