How to Scale a Video Business Podcast EP #107 - The Secret To Cheap and Effective Paid Advertising with Kim Barrett


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Kim Barrett is a world-renowned social media marketer, Facebook advertising expert, speaker, and trainer who helps 6-figure businesses scale to 7-figures.

Here's a sneak peek at what you'll hear:

  • The #1 mistake almost every video freelancer makes. This is no exaggeration. If your business is stuck in the “feast or famine” cycle, you're probably committing this error. - 3:10

  • A criminally stupid blunder that many video businesses make that stunts their business’s growth, limits their opportunities, and ultimately hurts their bottom line.  Not only is this blunder shockingly silly, but it's also hypocritical.  Full story at 3:38

  • The easiest and most effective way to get in front of potential clients. - 3:45

  • The single most important (and potentially profitable) video any video production business could ever make. - 3:50

  • What a digital business card is. - 4:50

  • Wow your prospects by doing this one simple single thing to your Facebook business page. - 5:30

  • Two platforms that are perfect for filmmakers to advertise on. - 7:30

  • How many platforms should you advertise your business on? Hear Kim's insightful answer at 8:30

  • The moronic thing many video production people say about Facebook that cripples their ability to nab new clients. - 10:00

  • Why the world’s most elite marketers grin and see dollars sign whenever they hear people saying that a particular marketing medium is dead. - 12:15

  • An ingenious thing to do to your eBook that can dramatically increase the number of leads your generate. (Giving away an eBook in exchange for someone's email address is an effective lead generation method, but doing it this way makes it a very, VERY effective lead generation method. - 13:10)

  • A mini crash course on how to run your first Facebook ad campaign. - 15:00

  • Den's throwaway comment about marketing that should be rewound and listened to at least 10 times! - it’s that good. Listen up at 17:55

  • The secret to cheap and effective paid advertising. - 24:30

  • The "bar test" method for writing compelling ad copy even if you’re clueless about copywriting or can barely write shopping list. – 28:00

    Episode Transcription



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