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Are you having a hard time earning profit for your business? Some people feel that pouring more hours, hiring more employees, or spending money into marketing can help do the job. However, growing your business is beyond all of this. 

Today, we walk you through the 21 steps that can help your company reach six-figure profits, not just a six-figure turnover. It might be a lot to take in but rest assured that after this episode, you’ll be able to work your way towards creating an empire. 

What you’ll learn from this episode: 

• Identifying your market niche through building an in-depth client profile
• Why writing a book can establish your expertise, leadership, and authority in your field
• The importance of implementing an autoresponder...

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Most people in the creative industry would say it is not possible to balance consistency and structure with creativity. However, if you want to grow your company, you have to know that there are no shortcuts in the business world. There might be some monumental screw-ups from your lapses, but these failures will help you figure out the ways to better organize your business process without sacrificing creativity. 

In this episode, you’ll get to have a glimpse of the mistakes the people in this field have committed and how they were able to address it. It will also tackle the ways on how to find the perfect balance between earning money and creativity. 

What you’ll learn from this episode: 

• What productive paranoia is
• Starting your...

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Everyone in business knows about profit and loss. However, cash flow is an essential concept business schools don’t usually teach.

In this episode, Den talks about why it’s crucial to have as much cash as you can on hand. Den works with creative business owners to help them run more structured and efficient businesses. He started as a location cameraman before moving into corporate video. Now, Den uses his skills in marketing and personal development to help other creatives like him achieve outstanding results.

Listen as he talks about how cash is like oxygen, as well as why businesses often go bankrupt because they lack money, not profit.

Learn the secrets to using cash as leverage, giving you more options and better deals. Find out the seven steps...

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Are you looking for a way to help increase your revenue by creating content for other businesses? Setting a very high goal in an instant is a little bit far-fetched and unrealistic. The best way to go about this is to create a standardized content tactic which should help you scale your business slowly but surely. 

In this episode, Den will cover the basics of establishing your own content strategy. There is no set system effective for all businesses. However, you will find out there are basic steps in building a strategy and how you can use this to tailor it to your own.

What you’ll learn from this episode: 

• What a 90-day test is and how your business can adopt this system
• The importance of using a ‘digital assistant’ as the...

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Some businesses rely on just getting referrals to boost their revenue. However, if you want a sustainable approach to getting clients, referrals are not simply enough. You might feel lost and don’t know where and how to start. Building a system for this aspect is difficult especially if you are starting from scratch. But honestly, the profit you are trying to gain can already be found in your existing process. You just have to make it more efficient. 

This episode will cover the five ways to get more clients—getting repeat business, asking for referrals, building a joint venture, establishing a solid sales process, and new client acquisition. Find out the fundamentals of each strategy, and you’re well on your way to building a successful business....

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In this episode, we bring you the expertise of one of the greatest video editors in the digital industry, Simon Holt. He started out as a video editor for a production company in Melbourne where he had the chance to edit videos for big corporate clients—from TV commercials to around over a hundred episodes of lifestyle TV. After being in the corporate arena for around 10 years, he started freelancing until he decided to start his own company called Visual Culture. 

Explore how he used his knowledge from his freelancing to help him establish his own video production business. If you are aiming for a 7-figure revenue in this field, Simon’s advice on creating systems, maximizing social media reach, handling people, and upscaling this business can get you...

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Ever poured your heart out into something for someone else, only to find out you’re not getting anything in return? 

That shouldn’t be the case, and you can avoid it from happening. 

In this episode, Den talks about a video production company taking revenge on a rapper who did not pay them for their work. The company Ridge Productions released a video called “Sheck Wes Didn’t Pay Us for His Music Video, So We Made This (the Mo Bamba dude)” and it has reached almost 2 million views on Youtube. 

Tune in to find out what you could do to avoid these kinds of situations. Learn about systemizing your work by knowing the different steps in post-production and sealing the deal. 

What you’ll learn from this episode...

Business for Creatives Podcast #EP11 - Rebecca Flint

Listen & Subscribe on Soundcloud: https://soundcloud.com/den-lennie

Subscribe on iTunes : https://itunes.apple.com/au/podcast/business-for-creatives-podcast/id1435564760?mt=2

More often than not, most of us associate branding with a logo. However, it’s way more than just a logo...

It’s everything from your brand identity to your brand messaging and to so, so much more.

In this episode, Den chats with Rebecca Flint, an entrepreneur, and a personal branding expert. She's been a Telstra Women's Business Award finalist with almost two decades of branding expertise under her belt. Now she coaches business owners on how to grow their businesses by utilising her proven branding techniques. 

Find out how she used her personal and corporate branding strategies to help grow her family business to seven figures.

Get the secrets as you listen in and hear the in-depth discussion on why you...

Business for Creatives Podcast #EP10 - Sean Soole

Listen & Subscribe on Soundcloud: https://soundcloud.com/den-lennie

Subscribe on iTunes : https://itunes.apple.com/au/podcast/business-for-creatives-podcast/id1435564760?mt=2

For most of us we’re taught that we need to work hard in order to be successful, but for Sean Soole it’s work-smart and still be successful. One doesn’t have to hustle 24/7 to achieve success.

His successful business is the result of the quality of family life he has. It wasn’t always easy though, he’s had to do the unthinkable. Selling all his properties, moving his entire family into a caravan and travelling around Australia, while managing and growing his Inner Circle Mastermind Business.

In this episode, Sean shares how he successfully manages to balance quality family life and a thriving business. He also delves into the topic of doing the inner self-work, where the journey from head to heart is the...

7 Steps to Run your Creative Business without You From the owner of Melbourne Video Production

Business for Creatives Podcast #EP09 - David Jenyns



Dave and I are hosting a One Day Workshop in Melbourne on Feb 7th - Full details here: https://www.systemhub.com/videographers/

Listen & Subscribe on Soundcloud: https://soundcloud.com/den-lennie

Subscribe on iTunes : https://itunes.apple.com/au/podcast/business-for-creatives-podcast/id1435564760?mt=2

If you think you need a hundred systems or processes with a clear client flow in order to move your business forward and eventually run without you, think again.

In this episode, David Jenyns, Founder of systemHUB, Melbourne SEO & Video and the guy who sold the Melbourne Cricket Ground (MCG), sat down with Den and discussed a forgotten topic most business creatives try to hide from… the need to have SYSTEMS

David unravels the myths about setting up a system for your business. He...