Video Has Become a Commodity - How do you adapt?

podcast Dec 19, 2018

Business for Creatives Podcast #EP08 -Simon Banks

What is your purpose as creative?

For Simon Banks, it is to educate the client to use video in a way which will build their business, serve their purpose and spread their impact.

In today’s episode, Den sits down with Simon Banks, author of the book “How to Get Video Right”

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Today, they talk about how to get out of the freelancer mindset and going all in as a creative entrepreneur. Not only that, Simon dabbles into his personal fears and doubts that run through the minds of any creative trying to make it themselves.

Most of all, they dive deep on the importance of incorporating videos into your content strategy.

Simon does not hold...

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Can you be an entrepreneur and a creative?

podcast Dec 05, 2018

Can you be an entrepreneur and a creative? For Doug Suiter, there is no difference...

Business for Creatives Podcast #EP07 - Doug Suiter

Today’s guest is Doug Suiter. He is the Owner/Director of YourFilm and FCPTalent. His expertise is from On-air Promos, set directing, and overseeing the full production process. He started FCP Talent to be a matchmaker for freelancers and producers.

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In this episode, Den and Doug expose what it really takes for a creative to build their own business. Doug shares his thoughts on filling the gap between matching a qualified freelancer to a client looking for a specific skill set. He also shares the biggest secrets on how to operate a business that does not...

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How Any Creative can Turn Their Passion into a Profitable Business

podcast Nov 21, 2018

How Any Creative can Turn Their Passion into a Profitable Business with Arana Wallenhoffer

Business for Creatives Podcast #EP06 - Arana Wallenhoffer

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It is tempting to hold on to a company after being part of it for a long time. The realization for Arana was a little different, she was forced out of the company she helped built and as a creative, she realized that her career was heading down another path...


Arana Wallenhoffer has an uncanny ability to balance inspirational creativity with practicality with her devoted passion focused on creating beautiful, yet functional space. With experience spanning all facets of architectural design building design and town planning, she...

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How to overcome your fears and limiting beliefs

podcast Nov 06, 2018

How to overcome your fears and limiting beliefs with Prue Sturgeon

Business for Creatives Podcast #EP05 - Prue Sturgeon

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No matter what creative work you do, you're limited by your body. By touching on the root cause, your body will heal and allow you to work to your fullest potential. That’s where Kinesiology comes in with its rise to popularity amongst creatives, artists and entrepreneurs.


On today’s episode, we have Prue Sturgeon. She is an Integrative Complementary Medicine Practitioner & Kinesiologist. Listen to Prue and Den as they take a closer look at the incredible results of Kinesiology in their lives. She shares how this modality will help creatives find balance and...

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How a Former Truck Driver dove into an Underwater Imaging Business

podcast Oct 23, 2018

How a Former Truck Driver dove into an Underwater Imaging Business with Peter Lightowler

Business for Creatives Podcast #EP04 - Peter Lightowler

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The inevitable challenges life will bring you are going to make or break you. Yet for Peter Lightowler, it has had a different impact. After a heavily laden palette dropped on his back resulting in a fractured spine, he realised that life is short. It made him focus on what he wants in life; that is underwater filming.

In this episode, Den and Pete will dive head-first into helping you to overcome your fears, give you more clarity on what you want and provide you with actionable steps that’ll lead you to achieving your goal. Listen in now and enjoy!

What you...

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Systems Set You Free

systems Oct 18, 2018

Would you like to see your business running like clockwork while you're off vacationing at the beach, the mountains, or overseas?

One thing which sets apart a successful business from an unsuccessful one is the use of systems and processes. If you want to get to the point where you can work on your business and not always have to work in it, you need to develop systems and process, i.e., a step-by-step checklist, for each business function and activity, and then implement them.

Everything from product development to marketing to invoicing to customer service needs a simple system. Once you've created this systems and processes and yes you know it's work and you'll be able to save a ton of time and effort.

Imagine you wanted to go on a relaxing vacation and you wanted to outsource much of what you do as soon as possible, but you wanted to be sure everything got done correctly-just the way you like it. First, you would need to list all of the systems you use in your business.



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How to make branding work for Creatives

podcast Oct 09, 2018

How to make branding work for Creatives with David Fernandez

 Business for Creatives Podcast #EP03 - David Fernandez

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Are you struggling with how to position your brand and don’t know which direction to go? You might be asking, how important is branding for my creative business? In this episode, David Fernandez, of Evolv Design, shares his secrets on how branding is not solely for big brands and why you as a business should care about your brand. David also dives deep into the how you can use branding to build trust with your target market resulting in more clients.


Turn the volume up, listen and take notes on this episode!


What you will learn in this episode…


  • ...
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Why Creativity is not an excuse to be disorganised

systems Oct 05, 2018

Creativity is not an excuse to be disorganised 

I often hear people in the creative space talking about how messy and disorganized they are. 

I am guilty of this.... and to some degree, I used to wear it as a badge of creative honour.

I would stubbornly refuse to do certain tasks, especially anything around tracking and spreadsheets, citing "I'm a creative"

 But it's no excuse...

The more chaotic your life is, does not make you more creative, in fact, the opposite happens.  Chaos will likely mean that you might forget to invoice a client or worse forget to pay you tax...  neither are ideal.

What I've discovered is that the more disciplined you are, the less stress you experience and the more space you create for creative thinking.

I used to think that I had this excuse for being creative that's why everything was always a mess.

But an actual fact the more organised you are the more clear you are about where you're going and what...

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Avoiding the DIY Hole

mindset systems Sep 28, 2018

What is the DIY Hole? And why you should avoid it...

When you are starting out in business you have no choice but to do everything yourself.

And then what happens is you develop this really good set of skills around being really good at doing lots of things. You have to because you have no money and stuff needs doing.

But as you scale or as you start to think about growth, you simply can't continue to do everything yourself.

Now as a creative, or as a video producer that can mean you do your own shooting you do your own editing. You may be reluctant to hire an editor because you think “well that's margin I could keep for myself and I'm pretty good at it and I'm quick... “

There's a lot of tasks that you are currently doing that are not the highest and best use of your time.


And if you continue to do them, you'll get stuck in this DIY hole where you do everything yourself.


When you actually monitor how you spend your time It's incredible how much time you...

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What to say when someone asks for a discount

managing clients Sep 26, 2018


Have you ever had someone says to you:

“Can I have a discount”?

This is a common question.

Have you ever had a situation where a client says can I have a discount?

Well here's what you say to them.

My preferred solution is “why do you want a discount?”

And say nothing. Let them do the talking.

Some days people just ask for a discount.

What you can say is, “we don't tend to discount because our pricing is very fair and it's well considered from the outset”.

The only time in which we consider discounting is if there was a volume of work that would allow us to scale our opportunities and replicate some processes and that could reduce our costs internally.

If someone wants to make 5 films over a set period then we're happy to consider discounting the fifth film by a percentage.

But in general, I don't like to discount.

I just think it kind of sets the wrong tone from the outset.

And when you push back and say you know “why is it you want...

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