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With the rise of social media, you might think email marketing is now a less productive strategy for your business. It’s not wrong to say that social media has its benefits. However, email marketing still holds a powerful place and a strong influence on marketing. 

In today’s episode, we have with us Brian Cassingena, an international speaker, a published author, a consultant, and a conversion specialist. We will be exploring various marketing techniques that will guide the video production industry into boosting both their sales and profit. In particular, the topics of email marketing, marketing ecosystem, appealing the clients, and investing will be explored.

What you’ll learn from this episode: 

• Going beyond the social media...

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When it comes to running a business, trying to catch two rabbits will only have you end up with none. As a business owner, you shouldn’t do everything for everyone. Instead, you should know who your target market is, and focus your energy on that.

In this episode, Den will be walking you through the discussion about the importance of knowing your target market. He will be explaining why juggling several clients from different sectors isn’t the most beneficial plan. He will be talking about how well you and your business can grow when you engage with your market. Moreover, he will be sharing essential points about how you communicate and get to know your clients.

What you’ll learn from this episode: 

• How your business can stand out by...

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Do you sometimes feel hopeless and uninspired in running your business? Or do you experience that your love for the company has drastically died down compared to your first years of establishing it? If so, then you might have trouble defining, developing, and digging your purpose. 

In this episode, Den shares his insights and some that he learned from Jocko Willink, the author of Extreme Ownership and the owner of Echelon Front. Here, he discusses how his “why” pushed him to become the best version of himself. He also touched on the importance of a personal purpose in achieving success. 

What you’ll learn from this episode: 

• His journey to building his own production company
• The importance of understanding your “why”...

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Are you someone who wants to start a video production business despite having no background? Don’t worry! In this episode, Gareth Carr shares how he was able to overcome this barrier and how his passion fired up his desire to veer away from his comfort zone. He started as a land surveyor, but his first lapse video posted on Twitter jumpstarted his video production career. 

Now, he is handling Exposed Wolf in Sydney, Australia and has expanded the business to an office in Manchester, UK. Take part in this journey on how he was able to master the business of video production—from the importance of measuring and testing, utilizing existing clients, and listening to customers. 

What you’ll learn from this episode: 

• How your...

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Having the right tool is essential for any professional who wants to step up their game. The right camera can give filmmakers the user experience they want. However, if you ask ten different entrepreneurs about their ideal camera package, you get ten different answers. What’s the right one for you, and how much does it matter?

Mick Jones is an awarded video producer with over 20 years of experience. He collaborated with Den Lennie last 2012 on a podcast called Industry Insights. Today, Mick operates his production company, Filthy Look Films, where his team brings emotion into every video scene.

In this episode, he talks about how camera discussions can become defensive. He then guides you on how you can find the right choice among all the chaos.

Listen to Mick as...

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Content is at the heart of any video. You can churn out videos with the best production value in the world, but if your content sucks you’ll never reach the audience you want. If you’re going to succeed, you’ll also need to build strong relationships with clients, which is something that a lot of us miss out on due to impatience.

In this episode, we meet with Mick Jones again as he talks about how content curation is increasingly becoming a crucial part of any video business. Mick has decades of experience working in the film industry, and he knows how business practices evolved year after year. We used to host a podcast together back in 2012, and now he runs his own business called Filthy Look Films.

Listen to Mick as he talks about the...

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The approach to video production back then had a more linear structure. However, as the years go by, the industry slowly evolved and became complicated. In this episode, Mick Jones will give you an overview of how the video industry landscape changed over the years and what kinds of clients and competitions are getting in the equation. Listen in further so you’ll have an idea of what production model to adopt for your business. 

Mick Jones is currently building his production company called Filthy Look Films in Sydney. Mick, along with Den Lennie and Bruce Logan, became part of the set of the Revenge of the Great Camera Shooter. Their friendship led them to start a podcast called Industry Insights in 2012.

What you’ll learn from this...

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One of the best ways to learn something is not only through firsthand experience but also by hearing about it from others and learning from their experiences. 

In this episode, Den talks about five books that will change your perspective on business and life in general. He uses Audible, an app that lets you download great books in the form of podcasts so you can listen to them anytime. You can even set them into 1.5x speed to help you cover more ground in a day.

Tune in to find out how you could learn from other’s experiences. Learn about the proper mindset when running a business and how to execute your business plans in the best way.

What you’ll learn from this episode: 

• Importance of the 5 books and what you’ll learn from them
• 7...

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Today, Den chats with Adam Forgione, a long-time businessman, video producer, and musician. His work background enabled him to come up with the idea of building a music library called Select Music Library. He is now working on this breakthrough project to make a difference in the lives of people. 

Throughout the conversation, Adam shares the secrets to the success of his new music library. Learn about the basics of handling the team, establishing systems and processes, tracking key performance indicators, and using referrals and how these strategies can help you bring your business to the top. 

What you’ll learn from this episode: 

• The story of how Adam was able to come up with the idea of a music library
• How you can sell your music
• ...

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Knowledge is power, and sometimes it can lead to more profits too. Knowing how cash flows in and out of your business can help you make wiser decisions. Unfortunately, a lot of entrepreneurs miss out by not correctly tracking their financials.

Adam Forgione was a wildly successful wedding filmmaker. After an unbeaten 20 year run, he rebuilt his business to pursue corporate video production. He’s also an astute educator who tours the US to teach his clients about filmmaking.

Listen to him talk about the benefits of staying on top of your financials, including better deals and more negotiation power.

Adam will teach you how to make a chart of accounts, as well as how to do contract pricing properly. You’ll learn how to save thousands of dollars from auditing...