Last week, we talked about the reason why so many businesses stagnate and fail. We discussed the most common mistake that video businesses make. They fail to invest in themselves and for that reason, they’re setting up their businesses for failure.
In today’s episode, we’ll be picking up where we left off. I’ll help you understand that it’s not your fault. No one’s actually told you how to run a business before. In my case, experience has been the best teacher over the past eleven years of running my own business.
It’s a privilege for me to be able to share with you everything I know. And hopefully, you can get nifty lessons that will help you ACCELERATE your business.
I’ve talked to a lot of filmmakers all over the world at all stages of their businesses. The ones who are the most consistently successful think differently. 95% of video companies I meet all seem to be making the same mistake. The major mistake they commit is failing to invest in what truly matters, themselves. They focus too much on the gear and evangelizing about how powerful video is. Many are missing the chance to build a sustainable and solid business because they are focusing on the wrong things.
The good news is: it’s not too late to fix.
Today we’re testing something new. Instead of me asking the questions, we’ll turn the tables around. Charley Valher, who was our very first guest on this podcast, interviews me about my...
Everyone in the video industry wants to improve, but less are committed to doing so because it takes investment . Many prefer to spend money on gear instead of self-improvement. In this episode, we’ll look into why investing in yourself should be a top priority for anyone serious about improving their business and life.
Joining us in this episode is Chris Schwager from Ridge Films.
Chris Schwager continues from where we left off in the previous podcast by discussing his insights creating his business and the ups and downs he’s faced over the years and more importantly how he has come out the other side.
Through his experiences with Ridge Films, we discuss mindsets that can help anyone improve their performance.
We also highlight the role of communities...
There are no shortage of video production companies chasing clients. So how do you stand out and offer the market what they need? There is a growing trend of ‘Video Marketing’ where you not only shoot and produce the work but advise on campaign strategy and in some cases help with implementation.
Today, we are sitting down with Chris Schwager from Ridge Films in Sydney. Chris is a prolific figure in the field of video marketing & production. He is a highly regarded video marketing advisor for small businesses and medium sized companies. He walks us through important points as to how video fits in to the marketing and sales activity, return on investment, and building strong relationships with your clients.
Most video production companies do not invest in business and marketing education. They drop money on gear in a heartbeat. There’s never any hesitation to justify the ‘business need’ to have the latest gear.
If you invest in yourself to get better at sales, marketing and business, you win.
Yet, in most cases, it the leap of faith can have a huge ROI for you and your business.
In this episode, we’ll be looking into the power of investing in business education. Our guest is serial entrepreneur Charley Valher from Valher Media.
Charley was the very first guest on this show, and it’s great to have him back. He is a firm believer in the value and ROI of attending business events. He has invested over $150k in business education so puts his...
The production company landscape is evolving — from content creation to amplification strategy. In the past, clients only wanted to see a completed video; however, their expectations have changed in this era. They want to know how these videos can impact their business positively. They also want to translate these investments to sales and brand awareness. They are looking at ROI
In this episode, we have video strategists, Ben Amos share how he and his company were able to transform their production only offer, and add a heap of value on top. Ben has owned and operated a production business in Queensland, Australia for 12 years and the changing needs of the market drove this change. After six years of being in the production industry, he decided to expand his...
A lot of business owners are afraid of delegating tasks to their employees. They are worried that someone might screw up and affect the business operations as a whole. Believe it or not, the inability to give your employees accountability in the workplace and controlling their every move will only lower their employee engagement and productivity.
In this episode, we will be discussing strategies for the best company structure and delegation techniques that will enable your business to scale.
Interest does not automatically generate a commitment to buying your products or services, and many companies find it hard to bridge this gap. Even fewer manage to establish a concrete sales process. What they don’t realize is having a predictable sales process removes a lot of uncertainties in your day-to-day business.
In this episode, we will be exploring the process of converting people showing interest in your business into paying customers. This process will help you build consistency and predictability around your company.
Believe it or not, the more established your subscription process is, the faster your revenue inflow will grow. This claim was backed up by today’s guest, Geoff Anderson. Anderson is the owner of Sonic Sight, author of Shoot Me Now, and is now in the works to release a new book called Watch Me Now.
Geoff is back with us for a second episode to discuss subscription models. He cites his real-life experiences in producing and leveraging subscription-based video services to boost business and maximize the return on investment.
If you want to find out what worked for him, make sure to listen to this conversation. Rest assured that you won’t leave empty-handed from this episode.
Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base. In fact, it’s something you can use to your advantage.
In today’s episode, we will be joined by Geoff Anderson from Sonic Sight. Besides being successful in the video making industry, Geoff is also an author. He wrote Shoot Me Now: Making Videos To Boost Businesses, and the soon-to-be-released follow-up book Watch Me Now: Leveraging Video to Maximise Your Return on Investment. He will share with us his marketing strategy, which saved him a lot of time and money.
I figure the best way to start any relationship is to give you something that will demonstrate value. Grab this e-book now and I'll show you how to ensure you are charging correctly. #betheprize