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Most marketers see generating leads as a simple task. However, searching for and collecting these details is much more complicated than waiting for these companies to find your content. In this episode, we’ll cover the basics of creating a system for generating leads – from converting inquiries to sales, following up customers, conducting email marketing, and researching.

What You’ll Learn From This Episode:

Knowing the strategies of your competitors and how your unique selling proposition can overpower theirs
How to capture data on your website
Creating a good system for filtering website traffic
The importance of solidifying your business purpose into a sentence
What quiz funnels are
Properly defining your niche vertically
Following up...

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Episode Highlights:

Den’s Introduction: 00:00
VBAP Intro: 00:39
Growth Accelerator 3: 01:05
Social Media: 02:09
The Mere Exposure Effect: 04:42
Quiz Funnels: 06:29
Lead Capture: 11:53
Using Videos Effectively: 17:09
VBAP Outro: 19:16

Den’s Introduction

G’day folks, Den here. And this week, I’m going to delve a bit deeper into one of the 9 Growth Accelerators. 9 Growth Accelerators are a mechanism that I’ve created on how to build a sustainable and consistent video production business with solid repeat business, consistent cash flow, and without you having to work crazy hours. And we’ve already talked about growth accelerator one and two. This week, we’re going to talk about growth accelerator three. And that is to educate. So sit back,...

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The video production industry has been continuously evolving in the past decades—client preferences changed, content shifted, and business roles expanded. In this episode, we have Rochelle Morris with us to expound more on this topic.

She shares her challenging experience in this field and discusses how she was able to adapt to different business environments. She also tackles the role of new breeds in the industry for the next few years. 

What you’ll learn from this episode: 

• The video industry five years ago versus the video industry now
• What is the buyer journey?
• Removing the creative and emotion elements from the business process
• Commercial clients aim for a tailored and simple style of communication
• The role of the producer or...

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Most companies have their own sales funnel approach. They use this to collect more leads and use these contacts to broaden their reach. But if you are a business trying to segment and personalize your sales approach, the best way to do it is to set up your very own quiz funnels. 

In this episode, Brian Cassingena, a published author, international speaker, and top email resurrection specialist, will discuss how to use quiz funnels as your front end lead generator. Listen to him as he shares his best marketing campaigns, which led him to generate at least $35 million next to his name. 

What you’ll learn from this episode: 

• How a quiz funnel looks like and its benefits
• Increasing engagement through quizzes
• What is the marketing ecosystem?
• ...

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With the rise of social media, you might think email marketing is now a less productive strategy for your business. It’s not wrong to say that social media has its benefits. However, email marketing still holds a powerful place and a strong influence on marketing. 

In today’s episode, we have with us Brian Cassingena, an international speaker, a published author, a consultant, and a conversion specialist. We will be exploring various marketing techniques that will guide the video production industry into boosting both their sales and profit. In particular, the topics of email marketing, marketing ecosystem, appealing the clients, and investing will be explored.

What you’ll learn from this episode: 

• Going beyond the social media...

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When it comes to running a business, trying to catch two rabbits will only have you end up with none. As a business owner, you shouldn’t do everything for everyone. Instead, you should know who your target market is, and focus your energy on that.

In this episode, Den will be walking you through the discussion about the importance of knowing your target market. He will be explaining why juggling several clients from different sectors isn’t the most beneficial plan. He will be talking about how well you and your business can grow when you engage with your market. Moreover, he will be sharing essential points about how you communicate and get to know your clients.

What you’ll learn from this episode: 

• How your business can stand out by...

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Do you sometimes feel hopeless and uninspired in running your business? Or do you experience that your love for the company has drastically died down compared to your first years of establishing it? If so, then you might have trouble defining, developing, and digging your purpose. 

In this episode, Den shares his insights and some that he learned from Jocko Willink, the author of Extreme Ownership and the owner of Echelon Front. Here, he discusses how his “why” pushed him to become the best version of himself. He also touched on the importance of a personal purpose in achieving success. 

What you’ll learn from this episode: 

• His journey to building his own production company
• The importance of understanding your “why”...

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Are you someone who wants to start a video production business despite having no background? Don’t worry! In this episode, Gareth Carr shares how he was able to overcome this barrier and how his passion fired up his desire to veer away from his comfort zone. He started as a land surveyor, but his first lapse video posted on Twitter jumpstarted his video production career. 

Now, he is handling Exposed Wolf in Sydney, Australia and has expanded the business to an office in Manchester, UK. Take part in this journey on how he was able to master the business of video production—from the importance of measuring and testing, utilizing existing clients, and listening to customers. 

What you’ll learn from this episode: 

• How your...

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Having the right tool is essential for any professional who wants to step up their game. The right camera can give filmmakers the user experience they want. However, if you ask ten different entrepreneurs about their ideal camera package, you get ten different answers. What’s the right one for you, and how much does it matter?

Mick Jones is an awarded video producer with over 20 years of experience. He collaborated with Den Lennie last 2012 on a podcast called Industry Insights. Today, Mick operates his production company, Filthy Look Films, where his team brings emotion into every video scene.

In this episode, he talks about how camera discussions can become defensive. He then guides you on how you can find the right choice among all the chaos.

Listen to Mick as...

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Content is at the heart of any video. You can churn out videos with the best production value in the world, but if your content sucks you’ll never reach the audience you want. If you’re going to succeed, you’ll also need to build strong relationships with clients, which is something that a lot of us miss out on due to impatience.

In this episode, we meet with Mick Jones again as he talks about how content curation is increasingly becoming a crucial part of any video business. Mick has decades of experience working in the film industry, and he knows how business practices evolved year after year. We used to host a podcast together back in 2012, and now he runs his own business called Filthy Look Films.

Listen to Mick as he talks about the...