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One of the common mistakes that video businesses make when moving from the freelancer model to a ‘proper business’ is thinking all the income that is generated by the business is their own personal income.  This is a risky strategy and so in today's episode, I speak with Keziah Robinson about how to avoid that pitfall.

Here's a sneak peek at what you'll hear:

• The "innocent" mistake many new business owners make that can land you in jail! - Listen up at 4:30
  
  
• What "Hologram" financial goals" are, and why they're about as useless as nipples on a breastplate. - 7:00
  
  
• 3 critical questions you must know the answer to when setting financial goals for your business. (Probably 1 in 1,000 small business owners know the answers to these questions, much...

This week we're going to do something a little bit different. I'm actually gonna reveal to you our top 10 most downloaded podcasts of 2019 

So I want to kick straight off and reveal to you what in fact you have been listening to.

What are the topics that have been resonating the most with you and help you to see what's working for you guys as listeners.

Let's see which topics are most popular. So we'll kick straight off in reverse order. 

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At number 10 we've got How To Succeed with a Niche with Geoff Anderson EP#034

https://www.denlennie.com/blog/how-to-succeed-with-a-niche-with-geoff-anderson-ep-034

Geoff Anderson runs a video production here in business here in Sydney and I actually did two podcasts with us. His second podcast...

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I did a 6-month experiment.  I stopped drinking alcohol from 18th June to 18th December last year.  I wanted to see how different I would feel.  It was incredible and I learned so much about myself, energy levels and clarity of thinking.  Plus my business grew in the process

Here's what I learned from not drinking alcohol for 6 months

Here's a sneak peek at what you'll hear:

• The staggering amount of time Den's gone without taking a break from the booze. - 0:30
  
• Two reasons why Den took to alcohol like a duck to water. 1:00
  
• Den's eye-opening revelation after a night of heavy drinking with friends at the Sunshine Coast. (A good time was had by all, however... something happened over the following three days that really stuck in his craw....

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  After working with thousands of video businesses since 2009 the most common obstacles are pricing and quoting.

So I wrote a book about it.  

At only 50 pages you can read it very quickly and because I want you to succeed I'm giving it away for free.

It’s not enough to have a great reel and be nice to deal with if the value of the product you are selling or the service you are delivering, is not clearly explained to the client. 

You have to be able to present the prices of your service offerings in a professional manner and overcome clients’ objections ahead of time. 

The issue of presenting your prices has split opinion. 

Some reckon that it is preferable to breakdown prices in quotes and present to clients, while some...

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Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination!

Here's a sneak peek at what you'll hear:

• Gideon has been fascinated with video since the tender age of five, yet it took him 23 long years to finally start working with video. Here's why... - 5:00
  
• Is writing an eBook to sell a good business idea? Hear Gideon's no B.S. answer at 6:50
  
• How Gideon accidentally started his video business. – 7:00
  
• Why Gideon's computers used to always self-combust! - 8:15
  
• Gideon talks about the herculean task of recording and uploading a video during the days of dial-up internet. - 8:5
  
• Den brags on...

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If you have ever spent hours putting together a proposal for a client only to not win the gig then this episode is for you.

You do not need to pay for fancy proposal software when you are at the very early stages of a conversation.  But getting on the phone and asking the right questions is a solid strategy.

Episode Transcript

G'day, guys.

Tuesday, the 18th of February.

Den here with your shorty, the bite-sized chunk of the How to scale a video business podcast.

I want to start by saying, G'day to Myron Glova and Grant Taylor who both slipped into my inbox on LinkedIn to say that the enjoyed listening to the show.

Myron's over there in Saskatoon, Saskatchewan, Canada, and Grants down here in Australia. So, guys, good that you reached out.

And if you...

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What's the easiest, quickest, and most effective way to stand out in overcrowded markets!   Video of course and better still, personal branded video, yet many are reluctant to get on camera and reveal their vulnerability. In this episode, we are joined by online video confidence coach, video strategist and video coach -Yana Martens.

Here's a sneak peek at what you'll hear:

• The 2 most common excuses people give for not wanting to get behind the video camera. - 5:00
  
  
• Den talks about the Gary Vee phenomena. (This may be good for Gary, but for people who get caught up in this phenomenon, it's nothing but bad news! - 8:10)
  
  
• Thinking of  building your personal brand with video? Then you'll want to hear Yana's wise words of advice...

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In today's show, I share how our decision to dump the video podcast and double down on audio only, has resulted in our downloads doubling in the last 30 days.

So the moral of the tale is trust your instinct but back it up with Data

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/

So what the hell is a marketing funnel anyway?  Well check out today's episode with Marketing Consultant Alana Joynes where she explains what it is and how to set one up

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Here's a sneak peek at what you'll hear:

• Why EVERY small business owner needs a marketing funnel, and... what a good marketing funnel looks like. - 4:40
  
  
• Why it's foolish to think of a sales conversion as an endpoint of your marketing funnel. - 5:20
  
  
• How your next lot of new business and sales could be sitting right under your nose. (Before you rush off and spend an arm and leg on marketing, you might want to hear what Alana says at 6:10)
   
  

• When getting a flood of new leads for your business is a BAD thing. - 6:30
  
  
• A quickie “crash course” on online...

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Are we too impatient as creatives?  Does that lack of patience create unrealistic expectations and timeframes for getting the results you expect. Yes!  So what's the solution?