How Thinking "small" Can Be Extremely Profitable - Andrew McLean EP # 093

case study podcast strategy May 28, 2020

Andrew is the founder of Sydney Video Producer, a professional video production and marketing company. With over a decade of experience working alongside major brands and marketing agencies, Andrew has helped hundreds of organisations leverage video to promote, educate, and sell.

Here's a sneak peek at what you'll hear:


  • A clever (and profitable) thing Andrew did to quickly replace the sizeable chunk of business he lost due to the COVID-19 (This is something any business owner can do, and Andrew breaks it down beautifully at 4:00)

  • How thinking "small" can be extremely profitable. - 5:05

  • Andrew's shrewd insight into the average business owner that can help you create a far more compelling sales pitch and convert more prospects into clients. - 6:00

  • Why completing a video for a client should be seen as only half the job. (Sadly, most video production owners see it as “job complete”. This is probably why so many video production owners don't have...
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Are You Ready & Prepared to Get Back Into Production? - Shorty EP #092

covid marketing podcast May 27, 2020

Are you ready for the return to production?  It's already happening and I suggest you get ready for what's about to happen next.  




Episode Transcription

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A “juicy” Tip For Building a Rabid YouTube Audience - EP# 091 with Phoebe & Matt (part 2)

podcast travel youtube May 21, 2020

Part 2 of our interview with Little Grey Box award-winning Travel Bloggers and YouTubers.

Phoebe is a writer and presenter and Matt is a videographer. They work with brands and destinations to feature them across their online channels with an audience reach of 110,000+

Here's a sneak peek at what you'll hear:


  • How sheer ignorance helped Phoebe when starting her travel business. - 3:10

  • Phoebe's "if I could turn back time" admission. - 6:15

  • A “juicy” tip for building a rabid YouTube audience. - 6:55

  • When and how often to upload your YouTube videos. - 7:10

  • Matt and Phoebe pull back the curtains on their business and give the “down-n-dirty” details of an average day at work. You'll feel exhausted after hearing this! - 10:00

  • FACT: most business owners work around the clock. At 11:55 Den gives a monkey-simple tip on how to avoid turning into a workaholic. Bonus Benefit: can do wonders for your love life, too!

  • A “dead giveaway” for...
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Getting Clear on Your Offer and Marketing Message - Shorty EP #90

marketing podcast May 19, 2020

There has never been a better time to get clarity on your marketing message and target market. In this shorty, I share how you should approach this to help you come out the other end of this pandemic with a clear marketing offer. 




Episode Transcript

Den Lennie 0:02
Howdy guys, Tuesday the 19th of May, week 21 of 2020. Just checking in for this week shorty. And today I wanted to talk about the importance of marketing, especially now as things are starting to open up again. It's a great time to be marketing under control.

As always, we came off our weekly group coaching call with the Accelerator clients. And we did a workshop today, which I'll share a bit about with you Just a minute.

So, we've been focusing a lot of our effort recently on marketing within our community. And that's because really, there hasn't been a more important time to market your video business than there is right now, you know a lot of people have been out of work, and which has been...

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Advice for Getting Clients You'd Be Nuts Not to Take with Phoebe Lee & Matt Turk - EP #089

Today in the studio, we have Phoebe Lee and Matt Turk - Together they are Little Grey Box award-winning Travel Bloggers and YouTubers.

Phoebe is a writer and presenter and Matt is a videographer. Together, this charming couple formed a business called Little Grey Box. They work with brands and destinations to feature them across their online channels with an audience reach of 110,000+

Their business has a truly unique business model that you'll hear all about in this nitty-gritty interview.



Here's a sneak peek at what you'll hear:


  • Why Matt and Phoebe left their cushy jobs, their nice apartment, and Queensland's gloriously warm and beautiful Sunshine Coast to go and live in a city that's often described as dark and gloomy. - 3:30

  • What Phoebe accidently blurted out to her husband in Bali after a few cocktails that totally changed the direction of their lives. - 4:00

  • A clever thing Matt did when partying with his mates that helped form their travel blog...
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It's Time to Ramp Up Your Marketing & Build Your Business Back Up -Shorty EP #088

facebook marketing podcast May 12, 2020

If you've always regarded marketing as a 'maybe later' task then now is the time to reverse that approach.  Today I'm going to share a 5 step process for generating new enquiries.



Episode Transcript

Guys, Tuesday the 12th of May, week 20 of 2020. Time for this week, shorty just finished our coaching call with the accelerated classes we do every Tuesday. And today we're focusing on advertising. One of the things that has become clear during this whole current situation is that advertising on Facebook is very, very cheap if done correctly. And so what I shared this morning was an approach to not just Facebook but actually marketing in general. And I want to share a bit of that with you Just today.

You know, many, many filmmakers, video production companies, not many of them actually spend money on paid advertising on when we do. It can be a little bit ad hoc. I know in the past I have dabbled with advertising. And before I started learning it properly with the...

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Live-Streaming for Video Production Companies & Filmmakers with Tony Iannuzzi EP#087


Live-streaming is going to provide big opportunities for video production companies in the next 12-18 months so I asked an absolute expert Tony Iannuzzi from AJI Media in Philadelphia to share what you need to think about and be aware of before adding live streaming as a service.

Here's a sneak peek at what you'll hear:

  • Den and Tony discuss live streaming and how it can be a neat and profitable add on service for video production companies. - 4:00
  • Tony's unique and clever approach to doing live streaming. 5:10
  • How Tony's particular live streaming set up gives him a huge advantage over some of the big AV companies and their behemoth-sized production set ups. - 5:25
  • How live events can be an absolute goldmine for video production companies. - 6:10
  • Tony gives a “mini crash course” on live streaming and covers things such as, what to do if you have more than one moving camera - what to do if you're using a Blackmagic camera, and many more tips. - 6:50...
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How to Build Resilience in Your Video Business - EP#086 shorty

mindset planning resilience May 06, 2020

So we've all taken a bit of a beating over Covid - what's next?  Resilience! that's what! It's time to pick yourself up and crack on.  In this Shorty, I share how you can build a strategic plan for the next 30 days. Get the Free Training here


Episode Transcript

G'day guys,

Tuesday the 5th of May.

just tuning in for this week's shorty.

Today was planning day in the Accelerator.

We spend the first Tuesday of every month refining our strategic plan.

I started today with a quote from

Jocko Willink about building resilience setting I'm sure you've had to do a lot of recently

and I think it's worth sharing with you

because, well, you know,

Jocko is a very smart guy. And he says, you know, building resilience

is a decision.

You got rejected.

What's your decision?

You can decide to go knock on another door, or curl up in a little ball and cry. My recommendation is you go and knock on another door and try...

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How The Disruption is Good For The Video Production Industry EP#085 -Jamie McKenzie


Jamie McKenzie runs Pure Productions in New Zeland and had just come out of stage 4 lockdown.  In this interview, we discuss how COVID could be a blessing in disguise for the video industry.


Here's a sneak peek at what you'll hear:


    • Jamie talks about his “knee-jerk” reaction upon hearing about his country's (New Zealand) level 4 lockdown, and how he finally came to his senses and started taking advantage of shit-tuation. - 3:30

    • How most production companies are leaving bundles of money on the table, and how to start scooping it up. - 4:50

    • A clever thing to do when your market tightens their belts that can potentially set your business up for a horde of new business in the near future. - 6:00

    • A ridiculously simple (yet overlooked) way to get your production videos a ton more exposure. - 10:20

    • A little-known reason why many video company owners struggle to sell their clients on using video. - 13:00

    • Why Jamie intentionally smashed up one of his cameras,...
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Business is Hard in Good Times So it's ok to Feel Challenged Shorty - EP #084

mindset podcast strategy Apr 28, 2020

It's ok to feel overwhelmed in a crisis especially if you are feeling stuck.  Here are some practical suggestions to help you feel empowered and back in control.

If you are looking for something different to watch check out his from Dr Joe Dispenza -



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