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The production company landscape is evolving — from content creation to amplification strategy. In the past, clients only wanted to see a completed video; however, their expectations have changed in this era. They want to know how these videos can impact their business positively. They also want to translate these investments to sales and brand awareness. They are looking at ROI

In this episode, we have video strategists, Ben Amos share how he and his company were able to transform their production only offer, and add a heap of value on top. Ben has owned and operated a production business in Queensland, Australia for 12 years and the changing needs of the market drove this change. After six years of being in the production industry, he decided to expand his...

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A lot of business owners are afraid of delegating tasks to their employees. They are worried that someone might screw up and affect the business operations as a whole. Believe it or not, the inability to give your employees accountability in the workplace and controlling their every move will only lower their employee engagement and productivity.

In this episode, we will be discussing strategies for the best company structure and delegation techniques that will enable your business to scale.

What You’ll Learn From This Episode:

• The downside of having autonomous control over projects
• Why being the jack-of-all-trades is inefficient
• Proper delegation requires proper systems and processes
• The main secret to delegation is consistent communication
• ...

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Interest does not automatically generate a commitment to buying your products or services, and many companies find it hard to bridge this gap. Even fewer manage to establish a concrete sales process. What they don’t realize is having a predictable sales process removes a lot of uncertainties in your day-to-day business. 

In this episode, we will be exploring the process of converting people showing interest in your business into paying customers. This process will help you build consistency and predictability around your company. 

What You’ll Learn From This Episode:

• Working out the structure of your sales process
• Nurturing a cold inquiry into a hot sale
• What is CRM?
• Managing customer relationships in stages
• The difference between...

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Believe it or not, the more established your subscription process is, the faster your revenue inflow will grow. This claim was backed up by today’s guest, Geoff Anderson. Anderson is the owner of Sonic Sight, author of Shoot Me Now, and is now in the works to release a new book called Watch Me Now. 

Geoff is back with us for a second episode to discuss subscription models. He cites his real-life experiences in producing and leveraging subscription-based video services to boost business and maximize the return on investment. 

If you want to find out what worked for him, make sure to listen to this conversation. Rest assured that you won’t leave empty-handed from this episode. 

What You’ll Learn From This Episode:

• The...

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Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base. In fact, it’s something you can use to your advantage.

In today’s episode, we will be joined by Geoff Anderson from Sonic Sight. Besides being successful in the video making industry, Geoff is also an author. He wrote Shoot Me Now: Making Videos To Boost Businesses, and the soon-to-be-released follow-up book Watch Me Now: Leveraging Video to Maximise Your Return on Investment. He will share with us his marketing strategy, which saved him a lot of time and money.

What You’ll Learn From...

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Most marketers see generating leads as a simple task. However, searching for and collecting these details is much more complicated than waiting for these companies to find your content. In this episode, we’ll cover the basics of creating a system for generating leads – from converting inquiries to sales, following up customers, conducting email marketing, and researching.

What You’ll Learn From This Episode:

Knowing the strategies of your competitors and how your unique selling proposition can overpower theirs
How to capture data on your website
Creating a good system for filtering website traffic
The importance of solidifying your business purpose into a sentence
What quiz funnels are
Properly defining your niche vertically
Following up...

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Episode Highlights:

Den’s Introduction: 00:00
VBAP Intro: 00:39
Growth Accelerator 3: 01:05
Social Media: 02:09
The Mere Exposure Effect: 04:42
Quiz Funnels: 06:29
Lead Capture: 11:53
Using Videos Effectively: 17:09
VBAP Outro: 19:16

Den’s Introduction

G’day folks, Den here. And this week, I’m going to delve a bit deeper into one of the 9 Growth Accelerators. 9 Growth Accelerators are a mechanism that I’ve created on how to build a sustainable and consistent video production business with solid repeat business, consistent cash flow, and without you having to work crazy hours. And we’ve already talked about growth accelerator one and two. This week, we’re going to talk about growth accelerator three. And that is to educate. So sit back,...

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The video production industry has been continuously evolving in the past decades—client preferences changed, content shifted, and business roles expanded. In this episode, we have Rochelle Morris with us to expound more on this topic.

She shares her challenging experience in this field and discusses how she was able to adapt to different business environments. She also tackles the role of new breeds in the industry for the next few years. 

What you’ll learn from this episode: 

• The video industry five years ago versus the video industry now
• What is the buyer journey?
• Removing the creative and emotion elements from the business process
• Commercial clients aim for a tailored and simple style of communication
• The role of the producer or...

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Most companies have their own sales funnel approach. They use this to collect more leads and use these contacts to broaden their reach. But if you are a business trying to segment and personalize your sales approach, the best way to do it is to set up your very own quiz funnels. 

In this episode, Brian Cassingena, a published author, international speaker, and top email resurrection specialist, will discuss how to use quiz funnels as your front end lead generator. Listen to him as he shares his best marketing campaigns, which led him to generate at least $35 million next to his name. 

What you’ll learn from this episode: 

• How a quiz funnel looks like and its benefits
• Increasing engagement through quizzes
• What is the marketing ecosystem?
• ...

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With the rise of social media, you might think email marketing is now a less productive strategy for your business. It’s not wrong to say that social media has its benefits. However, email marketing still holds a powerful place and a strong influence on marketing. 

In today’s episode, we have with us Brian Cassingena, an international speaker, a published author, a consultant, and a conversion specialist. We will be exploring various marketing techniques that will guide the video production industry into boosting both their sales and profit. In particular, the topics of email marketing, marketing ecosystem, appealing the clients, and investing will be explored.

What you’ll learn from this episode: 

• Going beyond the social media...