Where most video businesses fail in marketing. EP #173 - Shorty

 

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Did you know that the faster you follow up, the more you can build the relationship and more likely to close the deal? Yes! Customers want to get services to companies that are responsive. Listen to this episode for growth strategies.

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/ 

 

Episode Transcription

Den Lennie (2s):
Good day, guys! It's Den here, it is Tuesday, the 13th of April here in Australia with episode 173, this week's shorty on the How to Scale a Video Business Podcast. So,...

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Why Are Creatives, Such Reluctant Marketers?

Whether you run a regular business or are a creative business owner if you are reluctant to embrace marketing then your business is doomed...

Marketing (even for creatives) is simply about putting the right offer in front of the right audience at the right time.  Word of mouth is marketing but its not scaleable or predictable. 

In order to grow a business you want predictability in all areas...

  • If you have no leads, then its unlikely you will make sales...
  • Without sales you have no cash….
  • Without cash you cannot invest in marketing to grow leads and sales….

It's a vicious cycle at times...

And... if you are not clear on who you serve you cannot target your marketing effectively.

Being clear on your business purpose and then targeting your ideal clients with relevant information and offers is the simple strategy to growing your creative  enterprise.

Whether you choose to accept it or not - marketing is everything and everything is...

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