Are you ready for the return to production?  It's already happening and I suggest you get ready for what's about to happen next.  

Episode Transcription

There has never been a better time to get clarity on your marketing message and target market. In this shorty, I share how you should approach this to help you come out the other end of this pandemic with a clear marketing offer. 

Episode Transcript

Den Lennie 0:02
Howdy guys, Tuesday the 19th of May, week 21 of 2020. Just checking in for this week shorty. And today I wanted to talk about the importance of marketing, especially now as things are starting to open up again. It's a great time to be marketing under control.

As always, we came off our weekly group coaching call with the Accelerator clients. And we did a workshop today, which I'll share a bit about with you Just a minute.

So, we've been focusing a lot of our effort recently on marketing within our community. And that's because really, there hasn't been a more important time to market your video business than there is right now, you know a lot of people have been out of work, and which has been...

If you've always regarded marketing as a 'maybe later' task then now is the time to reverse that approach.  Today I'm going to share a 5 step process for generating new enquiries.

Episode Transcript

0:02
Guys, Tuesday the 12th of May, week 20 of 2020. Time for this week, shorty just finished our coaching call with the accelerated classes we do every Tuesday. And today we're focusing on advertising. One of the things that has become clear during this whole current situation is that advertising on Facebook is very, very cheap if done correctly. And so what I shared this morning was an approach to not just Facebook but actually marketing in general. And I want to share a bit of that with you Just today.

You know, many, many filmmakers, video production companies, not many of them actually spend money on paid advertising on when we do. It can be a little bit ad hoc. I know in the past I have dabbled with advertising. And before I started learning it properly with the...

Live-streaming is going to provide big opportunities for video production companies in the next 12-18 months so I asked an absolute expert Tony Iannuzzi from AJI Media in Philadelphia to share what you need to think about and be aware of before adding live streaming as a service.

Here's a sneak peek at what you'll hear:

• Den and Tony discuss live streaming and how it can be a neat and profitable add on service for video production companies. - 4:00
   
• Tony's unique and clever approach to doing live streaming. 5:10
   
• How Tony's particular live streaming set up gives him a huge advantage over some of the big AV companies and their behemoth-sized production set ups. - 5:25
   
• How live events can be an absolute goldmine for video production companies. - 6:10
   
• Tony gives a “mini crash course” on live streaming and covers things such as, what to do if you have more than one moving camera - what to do if you're using a Blackmagic camera, and many more tips. - 6:50...

This simple yet often overlooked fact is, if your video business is generating less than $1million per year you are running a marketing business not a video business.  

In this week's episode, I talk to Garry Robinson.  Garry is a marketing consultant & small business coach. He has over 25 years experience as an entrepreneur and business owner in a number of different industries including IT support, corporate consulting, website design, FITNESS, publishing, e-commerce, business coaching and IT training.

Here's a sneak peek at what you'll hear:

• Garry gives a quickie rundown of his multiple businesses and reveals the single most important business insight he's gleaned from 25 years in business. - 2:05
  
  
• How some businesses succeed despite having lousy products or services. - 2:50
  
  
• A curious "experiment" Garry is performing in the Sunshine Coast. - 3:20
  
  
• Den and Garry talk about the precarious transition of going from freelancer to business owner and...

Today, we have Ben Simkin in the studio.

Who is Ben Simkin?

Ben Simkin is the founder of BusinessNET, a leading Online Marketing Firm that to-date has increased clients' sales by over $1.45 billion. BusinessNET provide end-to-end marketing and sales services to established companies worldwide.

In other words, Ben Simkin is a very successful and a plenty smart dude.

If you’re wanting to ramp up your productivity and achieve more than you ever thought possible, then listen closely to this episode and prepare to take notes.

Buzzsprout | Apple Podcasts | Spotify | Sticher | Google Podcast |TuneIn & Alexa | Overcast | Pocket Casts| Castro |Castbox|Podchaser|RSS 

Here's a sneak peek at Den and Ben's chat:

• The "HBU" theory. This is perhaps the greatest (and the most powerful and effective) productivity concept ever invented. This was discovered by a genius economist from the...

Buzzsprout | Apple Podcasts | Spotify | Sticher | Google Podcast |TuneIn & Alexa | Overcast | Pocket Casts| Castro |Castbox|Podchaser|RSS 
What's the easiest, quickest, and most effective way to stand out in overcrowded markets!   Video of course and better still, personal branded video, yet many are reluctant to get on camera and reveal their vulnerability. In this episode, we are joined by online video confidence coach, video strategist and video coach -Yana Martens.

Here's a sneak peek at what you'll hear:

• The 2 most common excuses people give for not wanting to get behind the video camera. - 5:00
  
  
• Den talks about the Gary Vee phenomena. (This may be good for Gary, but for people who get caught up in this phenomenon, it's nothing but bad news! - 8:10)
  
  
• Thinking of  building your personal brand with video? Then you'll want to hear Yana's wise words of advice...

Buzzsprout | Apple Podcasts | Spotify | Sticher | Google Podcast |TuneIn & Alexa | Overcast | Pocket Casts| Castro |Castbox|Podchaser|RSS 

In today's show, I share how our decision to dump the video podcast and double down on audio only, has resulted in our downloads doubling in the last 30 days.

So the moral of the tale is trust your instinct but back it up with Data

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/

Buzzsprout | Apple Podcasts | Spotify | Sticher | Google Podcast |TuneIn & Alexa | Overcast | Pocket Casts| Castro |Castbox|Podchaser|RSS

Are we too impatient as creatives?  Does that lack of patience create unrealistic expectations and timeframes for getting the results you expect. Yes!  So what's the solution?

Buzzsprout | Apple Podcasts | Spotify | Sticher | Google Podcast |TuneIn & Alexa | Overcast | Pocket Casts| Castro |Castbox|Podchaser|RSS

Today, Den chats with a smart as a whip Marketing expert named Alana Joynes.

Alana is a marketing consultant with a background in marketing and also finance.

She is passionate about assisting small to medium businesses with increasing their digital exposure by implementing the right marketing foundations and strategy. 

Here's a sneak peek at what you'll hear:

• The curious reason why marketing only when you need to, attracts poor quality leads. - 4:00
  
  
• Alana reveals her "5 Pillars of Marketing" strategy for always having a steady stream of new business. - 6:40 
  
• Why Alana pretty much ignores demographics when promoting a service business, and... what she focuses on instead. - 7:10
  
  
• Den recalls his days of being a "marketing...