The secret to becoming more effective. EP #162 - Den Lennie

 

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Today, Den raps about two things video business owners/freelancers can never hear too much about, namely, productivity and marketing. How good is this episode? Well, if Den packaged this audio and sold it for $1,000 dollars, it would still be a bargain! That's how good this episode is. But don't take my word for it (I'm just a copywriter), hear for yourself.  

But first...

Here's a sneak peek at what you'll hear:

 

  • The laughably simple (but powerful) "Can vs Should" productivity lesson. - 1:00

 

  • The one labor-intensive activity most video business...
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Focus on your business or yourself - which comes first? EP #150 - Den Lennie

 

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Today Den talks about the one thing that can have the biggest impact on your business in 2021 and beyond. 

 Here's a peek at what you'll hear:

  • A near-perfect number of clients to have if you're a video freelancer. (Having round about this number of clients will almost guarantee you'll always have work rolling in. - 2:25)

 

  • Den's frank and candid explanation on why he's doing more solo episodes now. - 3:25
  • The secret to having a solid, secure, and reliable business. - 7:00

 

  • The "brand-it-and-they-will-come" fallacy. (We've all heard the "build...
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The only true and effective way to leverage your video business. EP #136 - Den Lennie

 

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Today, Den goes solo and drops knowledge on all things business. Buckle up folks, there are juicy marketing tips aplenty. Oh yeah... and if you're thinking of scaling your business, you'd be a fool to miss this one!

Enjoy.

But first...

... Here's a sneak peek at what you'll hear:

  • What "CM Phase" is, and… why every freelance video producer you should care. - 1:25

  • How busy video freelance producers can drastically improve their health and general wellbeing without changing their diet, exercising, or any other of the usual health tips. - 1:55
  •  The only true and...
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The REAL reason most video business owners are always riding the "feast or famine" rollercoaster. EP #130 - Den Lennie

marketing podcast Nov 05, 2020
 

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Here's a sneak peek at what you'll hear:

  • The REAL reason most business owners are always riding the "feast or famine" rollercoaster. (Hear this unpalatable truth at 0:55)
  • An almost "can't lose" 3-question follow up phone script that can potentially bring in new business that was sitting right under your nose. (Worst case scenario, this script will create a ton of goodwill with your client base. - Starts at 3:20)
  • Den's disturbingly good "I over T" lesson that can make all your marketing efforts comes across more authentic, sincere, and dignified, thus... making it more...
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How to Scale a Video Business Podcast EP #107 - The Secret To Cheap and Effective Paid Advertising with Kim Barrett

 

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Kim Barrett is a world-renowned social media marketer, Facebook advertising expert, speaker, and trainer who helps 6-figure businesses scale to 7-figures.

Here's a sneak peek at what you'll hear:

  • The #1 mistake almost every video freelancer makes. This is no exaggeration. If your business is stuck in the “feast or famine” cycle, you're probably committing this error. - 3:10

  • A criminally stupid blunder that many video businesses make that stunts their business’s growth, limits their...
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How to Scale a Video Business Podcast EP #099 - Ever Wonder If You're Cut Out To Be An Entrepreneur? with Danny Lacey

 

Resource Links:

  • Ready to Grow Your Video Business (https://videobusinessaccelerator.com/)
  • Get A Client Follow Up Sales Script: (https://www.denlennie.com/Resources)
  • Danny Lacey is Founder and CEO of Stada Media, a fast-growing content marketing company servicing clients across the UK since 2014. A full-service marketing company working with brands of all sizes.

    Here's a sneak peek at what you'll hear:

    • Danny rattles off the list of services his production company provides. (This takes some time because his production company offers a crapload of them! If you're wondering what a good add-on service or upsell for your video production could be... listen carefully at 3:20)

    • Why Danny's such a late bloomer...
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How to Scale a Video Business Podcast EP #095 - A Little Talked About Benefit of Consistent Marketing - Caleb Maxwell

 

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Caleb is the Creative Director of Hebron Films a video production company based in Bendigo Australia and is an Active Member of the Video Business Accelerator.

Here’s a sneak peek at what you’ll hear:

  • Caleb’s secret to getting through tough times in business, and… how to turn them into cold hard cash in the bank. (No theory here, folks. Caleb suffered a brutal “double whammy” during the COVID-19 shut down but…thanks to his unique and powerful approach to problem-solving,...
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Are You Ready & Prepared to Get Back Into Production? - Shorty EP #092

covid marketing podcast May 27, 2020

Are you ready for the return to production?  It's already happening and I suggest you get ready for what's about to happen next.  

 

 

 

Episode Transcription

 
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Getting Clear on Your Offer and Marketing Message - Shorty EP #90

marketing podcast May 19, 2020

There has never been a better time to get clarity on your marketing message and target market. In this shorty, I share how you should approach this to help you come out the other end of this pandemic with a clear marketing offer. 

 

 

 

Episode Transcript

Den Lennie 0:02
Howdy guys, Tuesday the 19th of May, week 21 of 2020. Just checking in for this week shorty. And today I wanted to talk about the importance of marketing, especially now as things are starting to open up again. It's a great time to be marketing under control.

As always, we came off our weekly group coaching call with the Accelerator clients. And we did a workshop today, which I'll share a bit about with you Just a minute.

So, we've been focusing a lot of our effort recently on marketing within our community. And that's because really, there hasn't been a more important time to market your video business than there is right now, you know a lot of people have been out of work, and which has been...

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It's Time to Ramp Up Your Marketing & Build Your Business Back Up -Shorty EP #088

facebook marketing podcast May 12, 2020

If you've always regarded marketing as a 'maybe later' task then now is the time to reverse that approach.  Today I'm going to share a 5 step process for generating new enquiries.

 

 

Episode Transcript

0:02
Guys, Tuesday the 12th of May, week 20 of 2020. Time for this week, shorty just finished our coaching call with the accelerated classes we do every Tuesday. And today we're focusing on advertising. One of the things that has become clear during this whole current situation is that advertising on Facebook is very, very cheap if done correctly. And so what I shared this morning was an approach to not just Facebook but actually marketing in general. And I want to share a bit of that with you Just today.

You know, many, many filmmakers, video production companies, not many of them actually spend money on paid advertising on when we do. It can be a little bit ad hoc. I know in the past I have dabbled with advertising. And before I started learning it properly with the...

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