How to Scale a Video Business Podcast EP #105 - 4 tell-tale signs you're a serial multitasker - Lauren Kress

neuroscience strategy Jul 09, 2020
 
 

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Today, Den interviews Lauren Kress. Lauren has a Bachelor of Science, with honors in neuroscience, physiology, and psychology, a Masters in Cross-Disciplinary Art and Design is an expert in neuroscience, creative thinking, interactive media, and advertising for a global market place, and... a great sense of humour.

In this episode, Lauren reveals eye-opening insights into why people do what they do, and how this knowledge can help you win in business, and win big!

 

Here's a sneak peek at what you'll hear:

 

  • How having just a...
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How Thinking "small" Can Be Extremely Profitable - Andrew McLean EP # 093

case study podcast strategy May 28, 2020
 
 

Andrew is the founder of Sydney Video Producer, a professional video production and marketing company. With over a decade of experience working alongside major brands and marketing agencies, Andrew has helped hundreds of organisations leverage video to promote, educate, and sell.

Here's a sneak peek at what you'll hear:

 

  • A clever (and profitable) thing Andrew did to quickly replace the sizeable chunk of business he lost due to the COVID-19 (This is something any business owner can do, and Andrew breaks it down beautifully at 4:00)

  • How thinking "small" can be extremely profitable. - 5:05

  • Andrew's shrewd insight into the average business owner that can help you create a far more compelling sales pitch and convert more prospects into clients. - 6:00

  • Why completing a video for a client should be seen as only half the job. (Sadly, most video production owners see it as “job complete”. This is probably why so many video production owners don't have...
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How The Disruption is Good For The Video Production Industry EP#085 -Jamie McKenzie

 

Jamie McKenzie runs Pure Productions in New Zeland and had just come out of stage 4 lockdown.  In this interview, we discuss how COVID could be a blessing in disguise for the video industry.

 

Here's a sneak peek at what you'll hear:

 

    • Jamie talks about his “knee-jerk” reaction upon hearing about his country's (New Zealand) level 4 lockdown, and how he finally came to his senses and started taking advantage of shit-tuation. - 3:30

    • How most production companies are leaving bundles of money on the table, and how to start scooping it up. - 4:50

    • A clever thing to do when your market tightens their belts that can potentially set your business up for a horde of new business in the near future. - 6:00

    • A ridiculously simple (yet overlooked) way to get your production videos a ton more exposure. - 10:20

    • A little-known reason why many video company owners struggle to sell their clients on using video. - 13:00

    • Why Jamie intentionally smashed up one of his cameras,...
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Business is Hard in Good Times So it's ok to Feel Challenged Shorty - EP #084

mindset podcast strategy Apr 28, 2020

It's ok to feel overwhelmed in a crisis especially if you are feeling stuck.  Here are some practical suggestions to help you feel empowered and back in control.

If you are looking for something different to watch check out his from Dr Joe Dispenza - https://youtu.be/6lbnrRqBjgE

 

 

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The Most Important Focus For a Small Business? EP# 083 - Garry Robinson

marketing podcast strategy Apr 23, 2020

This simple yet often overlooked fact is, if your video business is generating less than $1million per year you are running a marketing business not a video business.  

In this week's episode, I talk to Garry Robinson.  Garry is a marketing consultant & small business coach. He has over 25 years experience as an entrepreneur and business owner in a number of different industries including IT support, corporate consulting, website design, FITNESS, publishing, e-commerce, business coaching and IT training.

 

 

Here's a sneak peek at what you'll hear:

 

  • Garry gives a quickie rundown of his multiple businesses and reveals the single most important business insight he's gleaned from 25 years in business. - 2:05

  • How some businesses succeed despite having lousy products or services. - 2:50

  • A curious "experiment" Garry is performing in the Sunshine Coast. - 3:20

  • Den and Garry talk about the precarious transition of going from freelancer to business owner and...
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The 5 pillars of an effective marketing strategy with Alana Joynes EP#059

marketing podcast strategy Jan 30, 2020

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Today, Den chats with a smart as a whip Marketing expert named Alana Joynes.

Alana is a marketing consultant with a background in marketing and also finance.

She is passionate about assisting small to medium businesses with increasing their digital exposure by implementing the right marketing foundations and strategy. 

 

 

 

Here's a sneak peek at what you'll hear:

 

  • The curious reason why marketing only when you need to, attracts poor quality leads. - 4:00

    • Alana reveals her "5 Pillars of Marketing" strategy for always having a steady stream of new business. - 6:40 
  • Why Alana pretty much ignores demographics when promoting a service business, and... what she focuses on instead. - 7:10

    • Den recalls his days of being a "marketing...
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The Power of Repetitive discipline EP#055

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Kicking off 2020 we're getting ready to go 2 episodes per week.  

This first micro-cast will fill you in and also touch on the powerful topic of repetitive discipline.  What is it and how can it help you scale your business.

 
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