Field Guides / Method & books

The books Den Lennie has written

Den Lennie has written five books for video business owners over more than a decade. The current one is The S.C.A.L.E. Method (2026), the framework behind his coaching. His first was Business for Filmmakers (2014). In between sit 30 Lies You Tell Yourself About Growing a Video Business, A Filmmaker's Guide to Budgets and Quotes and Marketing for Filmmakers Vol III. The S.C.A.L.E. Method is at denlennie.com/book and the four earlier titles are on Amazon.

What are the five books Den Lennie has written?

The five books Den Lennie has written are The S.C.A.L.E. Method, 30 Lies You Tell Yourself About Growing a Video Business, A Filmmaker's Guide to Budgets and Quotes, Marketing for Filmmakers Vol III and Business for Filmmakers.

• The S.C.A.L.E. Method (2026). The current book, and the framework that every Elite Boardroom member is coached through: five pillars a video business grows through, and a way to tell which one is holding it back now. The method is explained on What is the S.C.A.L.E. Method?
• 30 Lies You Tell Yourself About Growing a Video Business (And How to Fix Them). Thirty self-limiting beliefs video business owners hold, from "clients care about my gear" to "I'll raise my prices once I'm more established", with the fix for each.
• A Filmmaker's Guide to Budgets and Quotes. The pricing and quoting playbook for video production businesses. Published by F-Stop Academy Australia, ISBN 9781982912468.
• Marketing for Filmmakers Vol III. Twelve marketing strategies for a video business, drawn from Den's Inner Circle newsletters.
• Business for Filmmakers (2014). Den's first book on the business of running a video company, first published in Great Britain by Compass Publishing, ISBN 978-1-907308-50-5.

Which of Den Lennie's books should a video business owner read first?

Start with The S.C.A.L.E. Method, because it's the framework Den coaches with today. Of the earlier titles, 30 Lies is the closest to how he coaches now: charge more, work with better clients, and build a business you can sustain.

For pricing and quoting, the free Field Guides carry the method Den teaches today: How to price a video project and Anatomy of a Profitable Quote.

Where can you buy Den Lennie's books?

The S.C.A.L.E. Method is at denlennie.com/book. The four earlier titles are on Den Lennie's Amazon author page.