Field Guides / Pricing
Revisions blow out when the client doesn't know which round they're on. These three emails tell them, at every delivery, and the third one turns an extra round into a choice instead of an argument. Copy the one you need, swap the placeholders, send it. The quote setup that makes them hold is underneath.
Subject: [Project name]: your latest changes
Hi [Name],
Thanks for sending these through.
The two revision rounds included in your package are now complete, so before we start, I'd like to give you the choice.
Option 1: we make these changes as an additional round for [price]. We can have it back to you by [date].
Option 2: we lock the edit as it is and deliver your final files by [date].
If any of your notes cover a mistake on our side, for example missing audio or a spelling error, we'll fix those at no cost whichever option you choose.
Just reply with the option that suits, and we'll get going.
Kind regards,
[Your name]
Subject: [Project name]: first cut for review
Hi [Name],
Thanks for your patience while we put the first cut of [project name] together. You can watch it here: [review link]
We think it's looking great. We've left a few notes on the review link where we'd like your guidance on some editorial decisions.
The next step is for you to watch and review the video, and send any changes by end of business [day and date, e.g. Friday 19 May].
Please keep in mind that two rounds of revisions are included in your package. The only exception is if a mistake has been made on our side, for example the audio is missing or there's a spelling error. Those are fixed at no cost.
It helps to share this cut with anyone else who needs to have input now, so all the changes come through together.
Please reply to this email once all of your changes are locked in. We'll start on the changes when we receive your reply.
If you'd like to talk any of the feedback through, you can book a time here: [booking link]
We look forward to hearing what you think.
Kind regards,
[Your name]
Subject: [Project name]: second round of edits
Hi [Name],
Thanks for your notes. The updated edit is ready to watch here: [review link]
The next step is for you to watch and review the video, and send any changes by end of business [day and date].
Please keep in mind this is your final revision round for this project. I'd highly recommend showing everyone who needs to have input now, so we can make all of the changes within the budget we quoted.
The only exception is if a mistake has been made on our side, for example the audio is missing or there's a spelling error.
Please reply to this email once all of your changes are locked in. We'll start on the changes when we receive your reply.
Kind regards,
[Your name]
Never invoice for a round the client didn't know they were buying. Ask first and give them the choice. Then the extra round is something they agreed to, and the invoice is no surprise.
The thinking behind the rounds themselves: How many revision rounds to include, and how to charge for extra ones.
This fixes one email thread. If the quote, the pricing and the hiring want fixing at the same time, that's what the Boardroom is for. See how a Tuesday call runs, or ask Wes a question first, on the Elite Boardroom page. The checkout is a step further on, and it can wait until you've looked.