For established video production owners who are done running the business alone. A room of operators who know your story, meeting weekly, with Den in the chair.
27-month average member retention. Many members are in year five and six.
Established, respected, busy. Still starting every month from zero, still the one every decision routes through. And no one to talk to about any of it, because your team can't hear it and your mates don't get it. As one member put it before he joined: "When you run your business by yourself, you're kind of wandering in the dark a lot."
The work that got you here is not the work that gets you past here. Past here is a team, a pipeline that doesn't depend on you, and a room that holds you to the standard you keep letting yourself off.
Every week you sit with owners who run the same kind of company you do, with Den in the chair, and work the real problems: sales, margins, hiring, the client conversation you're avoiding. Between calls you have Den one-to-one on Signal. Twice a year the room meets in person in Australia. Under it sits the infrastructure: the S.C.A.L.E. Method, the VBA AI toolset, quoting frameworks and follow-up systems built for video businesses, so decisions turn into implementation the same week.
Solve sales, hiring, margins and operations problems in real time, with Den's guidance and the room's experience, so you keep momentum every week.
Two immersive in-person sessions a year in Australia, built for strategic planning and honest peer review. You leave with a plan, not a vibe.
Proprietary AI tools built for video production companies: the Prospector Engine, the LinkedIn response engine, service page and blog cluster builders. Less AI, used better.
Step-by-step systems for sales, marketing, production and leadership, so the business stops depending on you doing all the work.
A curated room of production company owners at every scale. Accountability from peers who understand your business and expect your best.
One-to-one mentoring from Den on Signal. Straight answers tailored to your business, backed by three decades in video.
Every Elite member builds an AI operating system for their business, starting the week they join. Not a chatbot with your logo on it. A working system built on your actual files: your clients, your rates, your offers, your voice, your standards. The closest thing to a chief of staff a video production company can get.
The operating system is where every member starts. Then the room keeps building. All of this was shown live, member to member, at the last in-person boardroom:
You can build a version of this at a weekend workshop, and plenty of people will sell you one. Here's the problem. AI moves monthly, and the system you build on a Saturday is decaying by Christmas with nobody there when it breaks. Yours gets built with Den, then maintained where it was built: in the Boardroom, with members who run their businesses on it, upgrading together every time the tools move.
"It was 1am in a big Airbnb in Sydney when one of the founders sat back and watched his own screen for a moment. His business had started writing back to him."
What started in that room is now part of every Elite membership.
It sounds like a lot of work. It's four steps: diagnostic, numbers, market, pipeline. Clarity inside 30 days, leads in motion inside 60.
The diagnostic runs in your first 48 hours. Then we analyse your numbers and find where the profit actually is, lock your single market, and build your offer architecture around the client you most want more of. You finish month one knowing what you sell, to whom, and at what price.
With the offer clear, the Prospector Engine goes to work: it finds the companies in your market, identifies the decision-makers, and hands you an outreach-ready list with a personalised angle for each one. Think of it as a sales navigator that goes beyond LinkedIn. Then the Nurture Engine gives you what to say, in your voice, so conversations open instead of stalling.
From there it's the weekly Boardroom: your numbers reviewed, the next constraint identified, expensive detours caught before they cost a quarter. The longer you're in the room, the better Den and the room know your business, and the faster the calls get. That's why the average member stays 27 months.
No waiting room. First the diagnostic on your own numbers, then the rebuild, one agreed priority at a time. The two members who joined this month had their diagnostic and financial analysis done inside their first week.
You're in the room from your first week, not after the build.
"One of my wins was getting the three quotes I sent out approved, up to about $30k. Last week I sent one department a quote, and they came back saying, 'Actually, our manager said can you add in some additional deliverables and bring it up.' That's never happened in my life. I said, 'Okay, sure, I'll bump it up. We'll add another case study.'"
"Last year I did a two-day shoot with this client for $26k. This year I updated my quote system with what I learned from the quoting doc, and I closed them for $35k. Barely talked budget."
"I probably have three hundred thousand dollars in proposals out at the moment. Obviously not all of them are going to come through, but the thing that keeps me up at night is, what if they all say yes? Which they might. At that point, I just need to hire someone."
"This editor's a unicorn. We've been super busy with big live streams and shoots I haven't been able to be across the post-production on, so I've been jumping in and out with high-level thoughts rather than getting into the minutiae. The workload is greatly reduced. Jess has been like, 'Have you done this on your own for the past eight years?'"
"We love the Nurture Engine. Rev and I use it every single day, every weekday. We look to hit 30 to 35 connection requests a day, plus all our messages, largely just focusing on being consistent and doing our outreach."
"The win is being in Elite. It's lit a fire under my ass. I've hit a good cadence since I've been in it and I'm actually getting through stuff. And the audit, the tool was great: gave me a lot of clarity on where my business is strong, and where I need to put in work."
One flat rate. No onboarding fee, no application, no minimum term. Cancel anytime.
The price is the same in month one and month forty. Nothing is front-loaded, nothing switches on later, and there's no second decision waiting down the road. You join, you're in the room that week, and you stay because it's working.
The first month is the fit test, and it runs both ways. You'll know quickly whether this is your room, and if it isn't, Den will say so before you have to. No refunds, and we'd rather tell you that here than in the fine print. You can cancel anytime, so the only month you ever have at risk is the one you're in. The average member stays 27 months, and many are in year five and six.
All pricing in USD. For Australian clients, GST is included in the price.
Join before 31 October and your seat at the Hobart mastermind is included: two days at one table with the room, dinners both nights, no extra cost. What happens in Hobart →
"One tip I got on a call on Monday morning brought in more than the entire yearly cost of the VBA, and that's happened on more than one occasion."
Declan Casey, Standpoint Media, Cork
"The bottom line has more than doubled since joining."
Ben Baldwin, Chuffed Productions
Opens the checkout. Cancel anytime, no minimum term.
Not ready to decide? Ask Wes AI a question or WhatsApp Den. He answers himself.
"One tip I got on a call on Monday morning brought in more than the entire yearly cost of the VBA, and that's happened on more than one occasion."
"The bottom line has more than doubled since joining."
"Five years plus is pretty unheard of in a coaching environment."
"My own board of directors."
"It's like getting a team of people in your corner."
"The biggest thing that stood out for me is the longevity of the members."
Unsolicited. Published on LinkedIn in the days after the room.
It was 1am in a big Airbnb in Sydney when one of the founders sat back and watched his own screen for a moment. His business had started writing back to him. Not a generic chatbot: his files, his clients, his standards, in his voice.
That was the moment a week of Den Lennie's mastermind paid for itself. Den had pulled a room of video-business founders together to work out what running a company on AI actually looks like, once you get past the chatbot demos.
There's a real gap opening between founders who paste a prompt and take whatever it gives them, and founders who build something that carries their own judgement. We spent the week on the building side.
Den runs a room with a generosity that makes you want to give it back, and that tone carried the whole way through.
I've just spent two days at our mastermind with Den Lennie. And here's the thing about a great mentor. They see the whole person, not just the business owner in the room.
Oscar's away filming the FIFA World Cup right now. So I'm running the business, the household and our four kids on my own this stretch. A few of the other Sydney members were juggling exactly the same kind of week.
So Den moved the entire mastermind from Brisbane to Sydney. Two days, relocated, because he knew getting us all there otherwise was a big ask. Then he pushed the start to 10am. So we could do school drop-off, breathe, and actually arrive ready instead of frazzled.
Small thing. Huge thing. That's leadership. Not the big speech. The quiet decisions that say 'I see what you're carrying, and I've got you.'
The VBA Elite Boardroom is a high-performance environment for established video production company owners committed to building scalable, profitable businesses and becoming stronger leaders.
This is not a support group or done-for-you service. It's a structured boardroom designed to develop independent operators.
Members who take a seat in the Elite Boardroom commit to the following principles.
Members take full responsibility for their decisions, implementation, and results. VBA provides strategy, frameworks, and accountability. Execution remains with you.
We operate with honesty, integrity, and respect. Members honour commitments, maintain professional standards, and take responsibility for the commercial health of their business.
We check our ego at the door, welcome challenge, and embrace continuous improvement. Setbacks are treated as learning opportunities, not excuses.
VBA Elite is a collaborative environment built on respect, contribution, and accountability. Members support one another, communicate constructively, and contribute positively to the group.
The goal of VBA Elite is to develop capable, independent business owners, not dependency on the coach. Members take initiative, apply what they learn, and lead their businesses with confidence.
Members are committed to scaling their business, strengthening leadership capability, and operating at a higher standard.
The Elite Boardroom is built on:
If you're committed to operating at this level, you'll feel at home here.
If you're still carrying it alone, take the seat. There's no application and no minimum term. The first month tells you both whether it fits.
Not ready today? Read the Field Guides or the weekly letter on Substack. Same thinking, no card required.