Client story
How Veeral Patel tripled his rates and bought a house he had only dreamed of
Veeral was overworking and undercharging, once dropping a job from $7k to $5k just to win it. Learning to price on a production-fee model, he roughly tripled his rates, and it changed his life enough to buy a house designed by one of Australia's foremost architects.
Where Veeral started
Before the VBA he was, in his own words, in struggle town: overworking, not charging enough, and unsure how to price at all. On one job he dropped his quote from $7k to $5k because he was desperate to win it.
The problem was not the work, it was that he had no way to put a confident number on it.
“The biggest aha moment was knowing about the production fee. That has been my saving grace on so many projects.”
Veeral Patel
The move
The unlock was the production fee: a way to price a project on its value rather than his hours. He calls it his saving grace on so many projects. With it, he could quote larger jobs without flinching, and hold the number.
“To be able to charge three times what I normally used to charge, that in turn has improved my life significantly. I managed to buy a house designed by one of Australia's foremost architects, which is like a dream.”
Veeral Patel
The numbers
Overworking and undercharging, like Veeral was?
If any of this sounds like your business right now, the Elite Boardroom is the room these owners did it in. One offer, the price on the page, cancel anytime.